Our Secret Sauce

a seemingly magical process of Transformation, Creation or Combination 

Business communication matters in any company because it provides the critical link between many of the key business functions. Our expertise is in understanding and interpreting how audiences can best receive messages, and our ability to transform, create and combine Presentations, Sales Team Tools and Learning Content to change audience mindsets, behaviour and culture, by crafting messages and visuals using an innovative blend of Visualisation, Storytelling and Cognition. 

 Alchemy happens when all

the individual elements of a communication combine to transform into something
more effective and engaging
than the sum of the parts.




One of the best ways to make business communication simpler and therefore more consistent is to have processes that are repeatable, easy to learn and usable for everyone in everyday situations.


PRESENTATIONAL DEVELOPMENT:  Our presentation process is driven by 'Slide Alchemy', a step by step and end-to-end journey of Presentation Transformation, Creation and Combination. There are 25 Topics. in all.

SALES ENABLEMENT: Our sales process is driven by 'Digital Sales Optimisation' which provides customised and end-to-end solutions solutions on all  aspects of running, transforming and developing sales teams.

DIGITALLY BLENDED LEARNING: Primarily, we adopt a teaching approach that is aligned with the brain's natural way of learning, driven by our expertise in Cognition, Cognitive Load and Cognitive Techniques.



Thinking BIG & Writing SMALL

When you  think about it, most of the important messages we use today for business are actually the shortest. Headlines, Sound Bites, Tweets, Slogans, Taglines and even Bullet Points.


As getting audiences attention has never been harder, we have developed a messaging technique called 'Microstyle' which is either one word, a phrase or multiple short sentences. Microstyle Messaging is particularly effective in Presentations and Learning where typically varying levels of text are used.


Once we have established our Microstyle Messages, we then place them in recognised 'Story Structures' such as 'Value Propositions', 'The Big Idea' or Customised Illustrations. The end result are messages than can inspire and transform audiences.


Story Visualisation

So Audiences Can SEE What You Are SAYING

Storytelling has been around for centuries, and plays a very important role in business today. Stories have the power to win customers and business, motivate people and align organisations and departments.

Visualisation is the art of turning words and text into pictures and diagrams to make communication more engaging, effective and memorable. 

When we apply visualisation it can be just a simple adaptation or beautiful work of art in the form of information graphics, but one thing our visualisation provides is a solid foundation for a Story Visualisation.

Question + Visual Data + Context = STORY


Story Cognition


Cognition is a branch of psychology, and of tremendous importance and value to business communication, because it is the study of basic mental processes which underlie behaviour. For Presentations, Sales and Learning particularly, it is especially important.

We have 'cracked the code' for effectively incorporating the Art & Science of Cognition into everyday business communication, enabling key messages to stick with audiences, and ultimately helping change behaviour, mindsets and culture using a Storytelling approach

The most obvious area where Cognition now plays a significant role is in Virtual Learning and Virtual Presentations. We are able to reduce Cognitive Overload and apply Cognitive Techniques to aid recall and memory and ensure learning is much more effective.


Motion Graphics

Audiences are MOVED to Action by MOVEMENT​

Motion graphics are pieces of animation or digital

footage which creates the illusion of motion or

movement, and are typically combined with audio

voice over for use in multimedia projects. 

Sometimes when you want to explain something

complex, it is difficult to get the message across quickly.

Using Motion Graphics can help explain issues clearly
and quickly in a way that cuts-through the noise.

We use sophisticated visual storytelling techniques and engaging narration, and either create the Motion

Graphics in PowerPoint saved as HTML5 or more complex software such a Adobe's Illustrator, Photoshop, Character Animator, Photoshop and Premiere Pro in conjunction

with Adobe After Effects.



The​ Engine of STORY Visualisation

Infographics are a type of picture that blends data with design, helping individuals and companies communicate messages more concisely and easily, and audiences to understand and recall messages, especially complex ones, more effortlessly. 

We create infographics using our extensive library of over 500,000 Vector Graphics amassed over many years and adapt or customise them, or create fully customised ones designed for a specific purpose and objective. We showcase many of the greatest infographics developed over the past 100 years in our webinar Virtual Storytelling @ Work, as well as showing the ones we have created, and explain why they were created and how they were used in different business situations.

We also use infographics in all our presentations and learning
to show: Statistics, Process, Ideas, Chronology, Anatomy, Geography, Hierarchy, Relationships and Personality.


Instructional Design

EVIDENCE Based Guidelines for UPSKILLING​

There has never been a time like the present, when up-skilling became so important. It is now considered an absolute must have rather than a maybe nice to have. There is also the added complexity and necessity of learning being delivered Virtually.

However, just delivering existing training from presentation software over a video conferencing app is not the answer. A digitally transformed learning experience isn't just Zoom Calls made interactive. Learning content needs to be Customised, Continual, Collaborative, Consistent & above all Cognitive.


We use a variety of Learning Management Systems to create, develop, enhance and adapt current or existing learning so it is more engaging, effective and memorable. Our clients include Governments, Education Faculty's, Corporates and Subject Matter Experts (SME's). We use over 40 different Learning Actions in our courses to engage users more easily.


Our Partners

Providing Additional WORLD CLASS Expertise​

The business education required over a lifetime cannot continue to be delivered by conventional means with conventional topics. Workplaces now need more and different learning content to be able to stay ahead. 


As we certainly don't profess to have all the answers, we choose to partner, consult and network with like minded companies from around the world who help us provide a different dimension to corporate learning and development. Partners are involved in most of our projects contributing world class expertise & knowledge.


We partner in the areas of Management & Leadership, Sales Enablement, Graphics & Design, Digital Learning, Hospitality and important new growth areas such as Artificial Intelligence and Data Sciences. 


Contact Us








LifeCycles MD LLC


Prashant Jain (PJ)


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