WHY MESSAGING IS IMPORTANT
When you think about it, most of the important messages we use today for business are actually the shortest. Headlines, Sound Bites, Tweets, Slogans, Taglines and even Bullet Points in presentations. They are not long paragraphs of text....or should not be!
As getting audiences attention has never been harder, we have developed a messaging technique called 'Microstyle' which is either one word, a phrase or multiple short sentences. Microstyle Messaging is particularly effective in Corporate and Sales Presentations and Learning where typically varying levels of text are used.
8 Different Ways to Develop Key Messages
1. Messaging Example
Complex Medical Information
2. Messaging Example
Application of Design Theory, Techniques or Rules