WHAT IS BEAUTIFUL VISUALISATION?
As the saying goes beauty is in the eyes of the beholder, so what components are needed to make visualisation beautiful so it becomes more evidence based rather than subjective? In our book, for a visual to qualify as beautiful it must be visually appealing, but it must work, so it needs to be customised, unique, informative., efficient and follow proven design theory, guidelines, rules and techniques.
Examples of Story Visualisation
a mental image similar to visual perception
forming a picture of something in your mind
The following illustrations are examples that we have created for ourselves to explain key messages and concepts more easily to clients. Primarily they have been used in training, presentations, sales presentations and documentation, and designed to visualise what would otherwise have been a lengthy text narrative.
The illustrations are themed, with each element custom drawn with abstract elements. The examples are explaining COGNITION, STORYTELLING & MESSAGING.